NEWS

Introducing Eto Collection 2026: Year of the Horse Financiers

Introducing financiers with artwork inspired by the Japanese zodiac.

A special zodiac financier to welcome the New Year in 2026.
Pre-orders for Eto Collection 2026: Year of the Horse Financiers open on December 1, 2025, with sales beginning December 15.

Limited-edition packaging featuring original artwork by Ryohei Matsumoto, created around the horse, the zodiac animal for 2026.

Inside is our popular Salted Butter Financier.
A subtle touch of salt enhances the butter’s aroma, creating a refined flavour to delight all ages.
Enjoy gentle sweetness, rich depth, an elegant balance and a lingering finish.

Its sophisticated presentation suits New Year greetings, personal gifts and business occasions alike.
A special gift to mark the beginning of a new year.

Eto Collection 2026: Year of the Horse Financiers

Contents: 1 piece
Flavour: Salted Butter

Original artwork exhibition

The original horse-themed artwork by Ryohei Matsumoto, created for this packaging, will be exhibited in store for a limited time. Enjoy the delicate brushwork and dimensional colour of the original painting up close, beyond the printed package.

Exhibition schedule

ecute Ueno store: December 15, 2025–January 5, 2026

Ginza flagship store: January 6–31, 2026