Privacy policy

Last updated: September 22, 2026

Vallee Riziere Co., Ltd. (the Company) considers the proper handling and protection of customers' personal information an important responsibility in operating FRIANDS GALLERY stores and its online store (the Services).

This Privacy Policy describes the personal information we collect, why we use it and how we handle it when customers use the Services, purchase products, register as members, make enquiries or otherwise interact with us.

Personal information we collect

We may collect or process the following information to provide the Services.

Contact information, including names, addresses, delivery addresses, telephone numbers and email addresses
Transaction information, including orders, purchase history, returns and cancellations
Membership information, including member IDs, points balances and points usage history
Payment methods, payment status and other information required for payment
Enquiries and other communications with us
IP addresses, device and browser information, cookies, and browsing and usage history

Credit card numbers and other payment information may be processed directly by Shopify or other payment providers, and we may not directly collect or retain all of that information.

How we collect personal information

We may collect personal information in the following ways.

Directly from customers when they purchase products, register as members or make enquiries
Automatically through cookies and similar technologies when the Services are used
Through Shopify, payment providers, delivery companies and other businesses necessary to provide the Services

How we use personal information

We use the personal information we collect for the following purposes.

Accepting orders, processing payments, shipping products, handling returns and refunds, and fulfilling transactions
Creating, maintaining and managing customer accounts
Providing and managing membership cards, points and other membership services
Responding to enquiries and providing after-sales support
Providing information about products, services and promotions
Sending newsletters and other notices
Understanding, analysing and improving use of the Services
Preventing misuse, unauthorised access and other fraudulent activity, and maintaining security
Complying with laws, regulations and other legal obligations

Disclosure to third parties

We do not disclose personal information to third parties without the customer's consent, except where required or otherwise permitted by law.

However, we may engage external providers for product delivery, payment processing, online store operations, data storage and analysis, and other tasks necessary to provide the Services.

In these cases, we handle personal information only to the extent necessary to fulfil its purposes and apply necessary and appropriate management measures.

Shopify and other external services

Our online store uses the ecommerce platform provided by Shopify.

Shopify may collect and process customers' personal information to the extent necessary to provide and operate the Services.

We may also use external services for payments, shipping, analytics, marketing and other functions necessary to provide the Services.

The handling of personal information by these services may be subject to the respective providers' privacy policies and other terms.

Please refer to Shopify's Consumer Privacy Policy for information about Shopify's handling of personal information.

Cookies and similar technologies

Our website may use cookies and similar technologies to provide and improve the Services, analyse usage, enhance convenience, and deliver appropriate information and advertising.

You can disable cookies through your browser or other settings. However, some features of the Services may become unavailable if cookies are disabled.

Security of personal information

We take necessary and appropriate security measures to prevent unauthorised access to, loss, leakage or alteration of personal information.

When we entrust personal information to external providers, we exercise necessary and appropriate supervision.

Retention of personal information

We appropriately retain personal information for as long as necessary to fulfil its purposes or as required by law.

When personal information no longer needs to be retained, we delete or anonymise it appropriately, unless retention is necessary for legal or other legitimate reasons.

Access, correction, deletion and other requests

If a customer requests access to, correction, addition, deletion or suspension of use of personal information we hold, based on applicable law, we will verify their identity and respond appropriately in accordance with the law.

We may be unable to fulfil a request where retention is legally required or another legitimate reason applies.

Unsubscribing from emails

You can unsubscribe from newsletters and other promotional emails at any time by following the unsubscribe instructions in the email.

After you unsubscribe, we may still send messages necessary for orders, payments, deliveries, accounts and other use of the Services.

Processing personal information outside Japan

In connection with Shopify and other services we use, customers' personal information may be stored or processed on servers or by providers outside Japan.

We endeavour to handle personal information appropriately in accordance with applicable law.